Frustration-Free Packaging
Amazon Frustration-Free Packaging is a multi-year initiative designed to make it easier for customers to liberate products from their packages. Amazon Frustration-Free Packaging eliminates hard plastic "clamshell" cases and those annoying plastic-coated wire ties, commonly used in toy packaging.
Through the Amazon Frustration-Free Packaging Certification initiative, manufacturers can send their packaged products to our labs for free analysis and feedback on how their packaging can become Certified Frustration-Free. The program today offers over 350 best-selling items from leading brands including Mattel, Logitech, Fisher-Price, Garmin and Seventh Generation, as well as Amazon brands like Kindle and AmazonBasics.
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